A Provocative Campaign Uses Naked Men To Flip The Script On Gender Roles In Advertising
To alter the way people see gender roles in advertising, an NSFW ad campaign from women's suit-maker Suistudio features impeccably dressed women in suits striking dominant poses — all while naked men unnecessarily rest nearby, purposefully relegated to the background and inactive.
The thought-provoking and provocative campaign, which is called "Not Dressing Men," reimagines men as objects and women in positions of power. Though the gender-flipping aspect of the ads is obvious, the campaign hopes to hit on a deeper and more pervasive aspect of how gender is typically expressed through advertising, generally with the roles reversed.
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