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Will Ferrell is all of us in this PSA about device-addicted parents.

Let’s be honest, your kids aren’t the only ones obsessed with devices. And if you’ve ever been guilty of sneaking a peek at your smartphone during quality family time, especially at the dinner table, then this PSA will shame you real good.

In a series of darkly comic ads for U.S. nonprofit group Common Sense Media’s #DeviceFreeDinner campaign, comedian Will Ferrell stars as an absurdly distracted dad. The short clips feature quaint scenes of a family dinner and the family’s awkward attempts to get dad to engage while he mindlessly “likes” everything in his social media feed and takes stupid selfies.

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