Generation 'Like' (teaching through advertising)
Thanks to social media, today’s teens are able to directly interact with their culture — artists, celebrities, movies, brands, and even one another — in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they’re being used? Do they care? Or does the perceived chance to be the next big star make it all worth it?
To watch this documentary go to:
While watching this documentary you are to answer the following questions:
“Generation Like” Discussion Questions
1. Explain what “Like”ing someone’s post on Facebook means to you.
2. Does knowing others “Like” what you “Like” influence you? Explain.
3. Explain how marketing Oreo along with a current issue helped the sale of Oreo.
4. How do companies use social media to advertise?
5. How are marketers using social media to build ‘brand “trust”?
6. How do celebrities use social media to advertise?
7. What is Corporate Sponsorship?
8. Are marketers being transparent or invisible when using technology as described in the documentary?
9. How is the Hunger Games plot a lot like advertising using social media?
