23 Types of Advertising Appeals
At a psychological level, what is it exactly that makes you choose one brand over the competitor? What might seem like a simple choice really has more to do with methods of persuasion used by advertisers to make consumers feel a certain way about a product.
In advertising, there are a wide variety of ways to catch the attention of your audience. These appeals can be broken down into emotional and rational approaches. It is up to the marketer to know which type of advertising appeal will be most effective in leading the target audience to action. Here are 23 major advertising appeals and examples of how they are used by top companies.
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