Part 2-language and mass communications, advertising (pages 98-117, B. Philpot)
After reading through and watching all of this information, you will be expected to put together your own assignment based on the elements you have learned in advertising. You can find this assignment here.
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Rory Sutherland: Life Lessons from an ad man, a ted talk about tHe value added to our lives through branding. He states the case that as a society we should learn to appreciate intangible values more than material goods. His ideas come from a wealth of experience in the field of advertising. (pg. 98, B. Philpot)
10+ Pics That Reveal How The Same Products And Images Look In The West Vs. Middle-East (P. 98, Philpot)
A Provocative Campaign Uses Naked Men To Flip The Script On Gender Roles In Advertising (P. 99 Philpot)
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TED: Simon Sinek - "The Golden Circle" Clip
Time to Kick Up A Commotion and Get Emotional About Advertising: John Kearon at TEDxRheinMain
