27 Hidden Messages in Logos
You see them practically everyday, but do you really see them for all that they are? Business logos are all around you—constantly...
Why are girls' toys patronizing and s***?
Russell discusses gender specific toys. To see this film go to: https://www.youtube.com/watch?v=joC9_8_EzDE&feature=youtu.be
Mise en Scène (film & advertising)
Mise-en-scène - Composing the frame (also to be used for advertising). https://www.youtube.com/watch?v=CyJFeY0GBQw In part 2, we'll...
Techniques for advertising (AIDA)
A-Get the audience attention I-Develop their interest D-Develop their desire A-Move them to action Patrick has a great site in regards to...
Will Ferrell is all of us in this PSA about device-addicted parents.
Let’s be honest, your kids aren’t the only ones obsessed with devices. And if you’ve ever been guilty of sneaking a peek at your...
HOW TO - Clickbait
A quick 2 minute slightly satirical breakdown of how to create your own clickbait. To see this film go to: https://www.youtube.com/watch?...
Starbucks Ditches Red Holiday Cups, Includes Same-Sex Couple in New Holiday Ad
The Holidays Mean Something Different to Everyone' Starbucks Says Starting in 1997 Starbucks, for the Holiday season, began switching its...
Taking control in heels
Why is it that when women need to take control of their destiny they are wearing heels? Netflix, a 21st century database, one whose shows...
Different Ads, Different Ethnicities, Same Car
A father and a daughter driving after baseball practice. A momentary glimpse of a peacock. An ignored phone call from Mom. The Queen song...
A Provocative Campaign Uses Naked Men To Flip The Script On Gender Roles In Advertising
To alter the way people see gender roles in advertising, an NSFW ad campaign from women's suit-maker Suistudio features impeccably...
